Blog and Insights

Our blog is a trusted resource for communications professionals seeking guidance on everyday challenges. Moderated by our top strategists, it provides practical advice to practitioners worldwide. The blog covers a wide range of topics, from internal communication and digital marketing to public relations and public affairs.

Évelyne Christian

Telling Human-Centric Stories in Communications and PR

If you look around at the way people consume information today, it becomes clear how much noise we’re all navigating. Feeds refresh by the second, attention spans stretch thinner every year, and every...

Jan 12, 2026

Évelyne Christian

How to Make Technical Content Accessible to General Audiences

Every field has its own language. Engineers speak in systems, analysts think in models, and scientists communicate through precision. These languages are powerful within their own circles, but the mom...

Jan 7, 2026

Évelyne Christian

What About Internal Communications? A Message for Executives

Dear Executives, We need to have a conversation about a strategic asset you're likely underutilizing: your internal communications function. I know what you're thinking. Internal comms handles employe...

Nov 14, 2025